Correction, update or claim review.

A business owner, authorised representative or visitor may report inaccurate information. A business owner or authorised representative may request a claim review. Neither route requires the requester to purchase or enquire about an A.C.E Tailored service.

The requester should provide:

• the business name and profile URL;
• the correction, update or claim requested;
• their relationship to the business;
• a reliable public source or proportionate supporting evidence;
• safe reply contact details.

The Directory will:

• acknowledge and review the request as soon as reasonably practicable, without promising an unsupported public service level;
• verify authority from owner-controlled sources where possible;
• request only the minimum additional evidence reasonably necessary;
• correct supported inaccuracies;
• temporarily unpublish disputed material where continued display creates a material accuracy, impersonation, privacy or safety risk;
• treat competing claims as a human-review matter;
• keep private evidence and dispute narratives off public pages;
• record the request, evidence considered, decision, action and review/deletion date privately.

A claim request does not automatically transfer control of a page and is not automatic proof of ownership.

Closure and duplicate reports use the same route. A supported closure may result in correction, temporary unpublication or retirement. A supported duplicate report results in one canonical profile being retained.

V001 reviewed and approved 15 November 2026.